Workbook

Make the Mission Yours

Role: Enterprise - IT Stakeholder

Use these activities to apply each principle to your current product, service, or project. These activities are a sample to get you started, not an exhaustive list. Adapt and expand them based on your team's context and needs. Capture your answers, share them with your team, and revisit them as you learn.

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Important: When Using AI Tools

When using AI-assisted activities, always double-check for accuracy and meaning each and every time. AI tools can help accelerate your work, but human judgment, validation, and critical thinking remain essential.

Review AI-generated content with your team, validate it against real user feedback and domain knowledge, and ensure it truly serves your mission and user outcomes before proceeding.

1) Shared Mission and Vision

Connect technical decisions to business strategy and customer outcomes while maintaining security and compliance.

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Learn More

For more information and deeper understanding of this principle, refer to the 1) Shared Mission and Vision section in the framework.

Workbook Activities (do now)

  • โ˜Document how your current technical initiative supports the business strategy and enables customer outcomes.
  • โ˜Create a simple technical decision log: for each major choice, note the business strategy/customer outcome it serves and the trade-off made.
  • โ˜Review the product roadmap and annotate each technical initiative with the customer outcome it enables or the business goal it advances.
  • โ˜In your next architecture review, explicitly state how the proposed technical approach connects to business strategy and customer needs.
  • โ˜Pair with product owners to validate that your technical approach still serves the stated business strategy and customer outcomes.
  • โ˜Conduct mission alignment sessions with vendor technical teams to ensure they understand how their technical work serves business strategy and customer outcomes.
  • โ˜Create a shared technical mission statement with vendor partners and review it regularly to maintain alignment.
  • โ˜Include vendor technical leads in mission planning and require them to articulate how their technical deliverables contribute to customer outcomes.

AI Assisted Activities

  • โ˜Use AI to help draft technical decision documents that map to business strategy outcomes, but have your team and product stakeholders review them to ensure they truly serve customer value.
  • โ˜Ask AI to generate potential customer outcomes enabled by your technical work, then validate each one against direct customer feedback and business strategy.
  • โ˜Use AI to help structure technical decision logs, but ensure human team members validate that each technical choice truly serves the business strategy and customer outcomes.
  • โ˜Have AI analyze past technical decisions to identify mission alignment patterns, then use those insights in team discussions to improve how technical work connects to customer value.

Evidence of Progress

  • โ˜You can explain any technical decision in terms of business strategy and customer outcomes.
  • โ˜Your technical documentation includes clear links to business strategy and customer goals.

2) Break Down Silos

Collaborate across IT teams, security, compliance, and product teams to deliver integrated solutions.

๐Ÿ’ก

Learn More

For more information and deeper understanding of this principle, refer to the 2) Break Down Silos section in the framework.

Workbook Activities (do now)

  • โ˜Run a joint technical planning session with product, security, compliance, infrastructure teams, and vendor technical teams to align on technical approach and constraints.
  • โ˜Create a shared technical board that includes all IT stakeholders and vendor teams; remove duplicate function-specific tracking.
  • โ˜Document technical decisions and security/compliance requirements in one place and review with all stakeholders including vendor leads.
  • โ˜Hold a 30-minute live technical decision review for security or compliance concerns instead of async email chains; include vendor representatives.
  • โ˜Pair with product owners to agree on technical constraints and acceptance criteria for the current initiative.
  • โ˜Establish regular technical sync meetings with vendor teams to break down silos and ensure shared technical context.
  • โ˜Create a vendor technical onboarding process that includes security requirements, compliance standards, and collaboration expectations.
  • โ˜Document vendor technical handoff points and establish joint working sessions to reduce context loss between enterprise and vendor IT teams.

AI Assisted Activities

  • โ˜When AI generates technical designs or architecture documents, have cross-functional stakeholders (product, security, compliance, infrastructure) review them together to ensure they serve customers and align with business strategy.
  • โ˜Use AI to help draft technical briefs or architecture documents, but ensure all stakeholder groups contribute their perspectives during actual planning sessions.
  • โ˜Have AI analyze technical handoff patterns and stakeholder communication gaps, then use those insights in cross-functional discussions to improve collaboration.
  • โ˜Use AI to help structure technical collaboration sessions, but ensure human team members make decisions together about what to build and how it serves customers.

Evidence of Progress

  • โ˜Fewer misalignments between IT, security, compliance, and product teams.
  • โ˜One shared technical board is used across all stakeholder groups.

3) User Engagement

Understand customer needs and technical constraints to inform infrastructure and security decisions.

๐Ÿ’ก

Learn More

For more information and deeper understanding of this principle, refer to the 3) User Engagement section in the framework.

Workbook Activities (do now)

  • โ˜Participate in at least one customer engagement session this quarter (interview, usability test, or shadowing) to understand technical needs.
  • โ˜Review customer support tickets related to technical issues and identify one infrastructure or security improvement you can make.
  • โ˜Work with help desk teams to identify top technical pain points customers face and prioritize infrastructure improvements.
  • โ˜Review customer feedback channels for technical concerns and adjust infrastructure priorities based on real signals.
  • โ˜Partner with product teams to understand how technical constraints affect customer experience and find solutions.
  • โ˜Invite vendor technical team members to participate in customer engagement sessions to build their understanding of technical user needs.
  • โ˜Share customer technical feedback and infrastructure research findings with vendor teams in a structured format.
  • โ˜Establish a process for vendor technical teams to contribute their observations from user interactions back to infrastructure planning.

AI Assisted Activities

  • โ˜Use AI to analyze customer technical feedback, support tickets, or infrastructure logs to identify patterns for technical decisions, but always validate AI insights through direct customer engagement or observation.
  • โ˜Have AI generate questions for technical interviews based on your infrastructure assumptions, then use those questions in real conversations with customers or customer-facing staff to build genuine empathy.
  • โ˜Use AI to help summarize technical research findings for infrastructure planning, but ensure team members review the summaries and add their own observations from direct customer interactions.
  • โ˜Have AI analyze technical behavior patterns from logs or support data, then discuss those patterns with actual customers or support staff to understand the "why" behind the technical issues.

Evidence of Progress

  • โ˜Technical decisions reference customer quotes or observed technical behaviors.
  • โ˜You can cite recent customer engagement that influenced a technical decision.

4) Outcomes Over Outputs

Measure technical success by customer impact and business value, not just infrastructure delivery.

๐Ÿ’ก

Learn More

For more information and deeper understanding of this principle, refer to the 4) Outcomes Over Outputs section in the framework.

Workbook Activities (do now)

  • โ˜For the current technical initiative, define 1โ€“2 customer outcome metrics enabled by your technical work and a review cadence.
  • โ˜Add outcome hypotheses to technical documentation and review them at quarterly technical reviews with vendor participation.
  • โ˜Post a short outcome readout after infrastructure changes; propose next actions based on customer impact data and share with vendor teams.
  • โ˜If a technical metric missed the target, write one hypothesis and a concrete next experiment to validate.
  • โ˜Align with product and analytics teams on exact technical events/metrics for this initiative before implementation starts.
  • โ˜Establish shared technical outcome dashboards with vendor teams so everyone can see progress toward customer impact goals.
  • โ˜Include vendor technical teams in outcome review meetings and require them to report on how their technical deliverables contributed to customer outcomes.
  • โ˜Create outcome-based acceptance criteria for vendor technical deliverables that focus on customer impact, not just technical completion.

AI Assisted Activities

  • โ˜When AI generates technical solutions or infrastructure designs, define customer outcome metrics upfront and measure whether AI-generated technical work achieves intended customer outcomes, not just technical completion.
  • โ˜Use AI to help analyze technical outcome data and identify patterns, but have human team members interpret what those patterns mean for customers and the business.
  • โ˜Have AI help draft outcome definitions and success criteria for technical initiatives, but ensure the team validates them against real customer needs and business goals before proceeding.
  • โ˜Use AI to track and report on technical outcome metrics, but schedule human team reviews to discuss what the metrics mean and how to adjust technical strategy based on observed customer impact.

Evidence of Progress

  • โ˜Each technical initiative has defined customer outcome metrics and scheduled reviews.
  • โ˜Post-implementation actions reference customer impact data, not just technical completion.

5) Domain Knowledge

Understand enterprise IT regulations, security requirements, and business technical ecosystem constraints.

๐Ÿ’ก

Learn More

For more information and deeper understanding of this principle, refer to the 5) Domain Knowledge section in the framework.

Workbook Activities (do now)

  • โ˜Create or refresh a technical architecture map showing how your infrastructure fits into the broader enterprise IT ecosystem; share with vendor teams.
  • โ˜List key security and compliance constraints (SOC2, GDPR, industry regulations) in technical documentation and review with security, compliance teams, and vendor leads.
  • โ˜Identify the top two upstream/downstream enterprise systems or services per initiative and involve their technical owners early.
  • โ˜Review a recent security or compliance incident in this domain and note one technical mitigation you will enforce in the current initiative.
  • โ˜Call out one regulatory or security risk in the current technical plan and secure owner/mitigation strategy.
  • โ˜Conduct technical domain knowledge transfer sessions with vendor teams to ensure they understand enterprise IT regulations and business ecosystem constraints.
  • โ˜Create a technical compliance checklist for vendor deliverables and review it together before work begins.
  • โ˜Establish a process for vendor technical teams to ask questions about domain constraints and get timely answers from enterprise IT experts.

AI Assisted Activities

  • โ˜Use AI to help summarize enterprise IT regulations, security requirements, or industry technical policy documents for infrastructure planning, but validate AI-generated domain knowledge through direct engagement with security and compliance experts.
  • โ˜Have AI generate questions about enterprise IT compliance or business technical ecosystem relationships, then use those questions in conversations with security and IT experts to build deep understanding.
  • โ˜Use AI to help draft technical architecture maps or ecosystem diagrams, but ensure team members review them with enterprise IT experts to verify accuracy and completeness.
  • โ˜Have AI analyze past enterprise technical decisions or security-related issues, then discuss those insights with the team and enterprise experts to identify patterns and prevent similar problems.

Evidence of Progress

  • โ˜Technical initiatives reference security constraints and enterprise IT dependencies explicitly.
  • โ˜Stakeholders acknowledge and plan for shared technical dependencies and security requirements early.

6) The Art of Storytelling

Use narrative to communicate technical decisions and their impact on customers and business strategy.

๐Ÿ’ก

Learn More

For more information and deeper understanding of this principle, refer to the 6) The Art of Storytelling section in the framework.

Workbook Activities (do now)

  • โ˜Write a one-page narrative for the current technical initiative: customer technical need, business strategy alignment, technical impact, and success signals; share with vendor teams.
  • โ˜Prepare two versions of technical updates: one for executives (customer outcomes/risks) and one for the team including vendors (technical decisions/next steps).
  • โ˜Share a before/after technical story at quarterly review tied to customer outcome metrics with vendor participation.
  • โ˜Add a real customer quote or data point about technical experience to anchor the story in human impact.
  • โ˜Record a 60-second update for enterprise leadership focusing on how technical work enables customer impact and next decision points.
  • โ˜Conduct storytelling workshops with vendor technical teams to help them articulate how their work connects to customer impact and business strategy.
  • โ˜Include vendor technical team members in narrative development sessions so they can contribute their perspectives and understand the full story.
  • โ˜Create a shared technical narrative document that vendor teams can reference when making decisions, ensuring alignment with business strategy.

AI Assisted Activities

  • โ˜Use AI to help structure or draft technical narratives and updates for enterprise stakeholders, but refine them with real customer anecdotes, emotions, and personal observations about technical experiences.
  • โ˜Have AI generate different versions of technical updates for different audiences (enterprise executives vs team), but ensure each version includes authentic human stories about real customer technical impact.
  • โ˜Use AI to help summarize technical work in reviews, but lead presentations with human stories about real customers' technical experiences, using AI-generated summaries as supporting material.
  • โ˜Have AI help draft technical documentation or updates, but always include real customer quotes, data points, or anecdotes that connect your technical work to human impact and business strategy.

Evidence of Progress

  • โ˜Enterprise stakeholders can retell the technical narrative and success signals.
  • โ˜The team references the narrative when making technical trade-offs.