Why This Playbook Matters now more than ever
The shift from "how to build" to "why and what to build" demands new capabilities and fundamental cultural and behavioral changes
The Automation Paradox
As agentic AI handles more of the "how," teams that excel at mission alignment, user understanding, and strategic reasoning will build solutions that truly matter. This framework focuses on the human capabilities that uniquely complement AI and multiply its impact.
Why & What Over How
Six principles that guide teams to make better decisions about what to build: shared mission, cross-functional collaboration, direct user engagement, outcomes over outputs, domain knowledge, and storytelling. These are the skills that define great teams in the AI era.
Practical Role Guidance
Concrete "do now" activities for every role (from developers to product managers to designers) focused on building the human capabilities that matter most when AI handles implementation. Each workbook helps you excel at strategic thinking and user-centered decision-making.
